Why You Need to Stay Away From Using ALL CAPS in your Email Campaign?

One of the easiest ways to spread the word about your business is email marketing. Not only can this method bring the attention to your company, it’s also very cheap. In fact, it is one of the most affordable marketing methods, which is why it is no surprise that a huge number of marketers decide to use it.

Still, in order to do it correctly, you need to take care of some things first. One of those is a database with emails. The more contact details you have, the more successful your email marketing will be – it’s simple as that! That is why it is recommended to buy a comprehensive email list of US businesses, such as the one offered by uscompanieslist.com!
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Even with a superb email directory, your job is not done. You also need to be careful not to get your emails end up in the spam folder. The trick is to stay away from content that sounds too promotional. Actually, you need to refrain from offering implausible results, so stay away from phrases like “become a millionaire” and similar. Another rule to remember is not to use ALL CAPS!
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​What Can Happen if You Use Them?

Basically, it is considered that using caps means yelling, so some people might get offended if you send them messages with all caps. In fact, one employee of Insurance Consumer Advocate firm got fired from her job because of an email with all caps.
The things are even more serious when it comes to sending multiple emails containing text written in all caps. The chances are high that some people might decide to mark your emails as spam, which will be a signal to the email client, such as Gmail, to automatically move all yours messages to the spam folder.
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On top of that, some email services have their own algorithms that automatically filter out spammy messages. For that reason, it’s way safer to stay away from using all caps. Instead, you can emphasize certain words by making them bold.   
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Rules to Stick to When Doing Email Marketing

The key to a successful email marketing campaign is to send interesting messages. People don’t want to get emails that will bore them to death. Instead of wasting their time, send them messages that really matter. Whether it’s an offer you have for them or a product presentation, you need to make it interesting.
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The content of email is what will make people come to your site and eventually buy the product or pay for the service that you are offering. Because it is so important, perhaps the best would be to hire a professional marketer to do this bit for you.
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The same goes for design of your website. Apart from engaging content, you also need to make the emails look professional. For that reason it is advisable to hire a professional to design the email for you or get an account at one of the email marketing services like MailChimp, for example.