Tips on How to Build Contact Lists for Email Marketing

Email Marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience, most likely a customer.

As such, email marketing is important for building relationships with prospects, current customers, and even past customers because it gives you a chance to talk to them directly.  However, before you can even start your own Email Marketing campaign, you will need to have your customer's contact details, such as their personal email addresses, among other things.
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In this article, we will discuss what you can do to efficiently build your contact list for a successful email marketing campaign. You will learn about useful tips to make sure that you build a really good contact base and in an efficient manner.

Start With Your Existing Contacts

As a first step, you can start with the email addresses in your contacts.  In simpler words, existing contacts. Take all your existing contacts and organize them into a neat database, which you will be using in your email marketing campaign. From there, you can start collecting email addresses using different methods and mediums. Another way is to have an email database of companies to help you start off with your campaign.

Make Use of Sign-Up Forms

This is the easiest way to broaden your email contact list. You can make use of your website and let people have the option of receiving email from you. Now that is an effortless way of collecting email addresses. As an additional tip, please make sure that you are being straightforward with your clients and let them know exactly what it is that they would gain by signing up and opting to receiving emails. This will not only save both of you the time but this will also ensure that you are emailing the people who want to hear from you.

Make Use of Social Media

Since we are now living in the digital age, where most people have a Facebook, LinkedIn, Twitter, and Instagram account, we should make use of all the technological advancement that comes with it. Build a profile in different social media platforms and ensure to advertise your company or business venture as much as you can and let your clients and prospects choose to receive email from you.

Opt for Email as a Mode of Communication

Going green is also a great idea. Opt for electronic mail for your correspondence. Not only is it convenient and practical, but it also puts you in the position to collect more email addresses for your email marketing campaign.

Always Carry a Notebook (or a Smartphone With a Notepad)

Wherever you might be, there is always an opportunity to expand your connection and meet potential clients. Therefore, keeping a notebook (or similarly a Smartphone with a notepad) handy so you can take note of new email addresses you may come across.

Never Hesitate to Ask Your Friends for Help

Whether it is your close friend or someone from the family, never be hesitant to ask for help. Never underestimate the power of word of mouth. There is a lot of things that someone with a good social connection can do to help his or her marketing campaign.

Export From Social Media

​Using various social media platforms, such as Facebook, Twitter, and LinkedIn, you can easily export your contact's email addresses for your email marketing campaigns. You may be surprised how easy it is to extract an email address from Facebook. For instance, if you are looking for an attorney email list, then best way is to join legal / law firms facebook groups.
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In practice, there are lots of ways to build a contact list database. It all actually depends on how you do it and in which way you feel comfortable the most. At the end of the day, the most important thing to consider is the effectiveness of your contact building. 

Good luck!

Also Read: 5 Best Proven Ways for Generating Business Leads