How email marketing make businesses more effective

IntroductioN

Email has become one of the most popular means of marketing. In the year 2010, there were an estimated 90 trillion emails sent out worldwide. That breaks down to 2.8 million emails sent every second. These numbers are huge, but not surprising when one considers how important emails are throughout history. When the United States Postal Service created a nationwide postal network in the 1840's, mail became an important tool for marketing.

Connecting with people through emails allowed businesses to offer customized marketing messages to specific segments of the customer base all around the world. It is likely that much of the mail one receives contains some kind of marketing message. Catalogs, brochures, coupons and political appeals all stream through the postal service on a daily basis.

Concept of Email MarketinG

Email marketing has become a crucial tool for business ever since the introduction of the Internet to the world.
Email marketing is a form of direct marketing using electronic mail as a means of communicating commercial or personalized messages to targeted customers. It is used to develop relationships with potential customers, keep current customers informed and updated about one’s brand, offer coupons to encourage customer loyalty, and more! Email marketing can also improve response rates of direct marketing campaigns.
According to reports:

• 91 % of the US population likes to receive promotional emails from companies they do business with
• Email is almost 40 times more effective than Facebook and Twitter combined in helping one’s business acquire new customers.

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Advantages of Email Marketing to Busines

• Permission-based –Email Marketing list is made up of people who have actively chosen to receive emails from a particular company. Customers who are genuinely interested in the products and services of the company are more likely to engage with the business.

 

• Flexible design – One can send plain text, graphics or attach files - whichever suits the relevant message. A choice of design options gives a company the scope to convey their business branding through Email marketing.

 

• Scalable - Email marketing can be used to reach large audiences or smaller targeted lists according to the need to the business.

 

• Personalization and segmentation – Through Email marketing, you can personalize their messages. One can easily segment their marketing list, so that the customers receive messages from companies that they are interested in – this will help boost their engagement in the business.

 

• Shareable -  Email Marketing makes it easy for people to forward and share their email content, building the company’s reputation by word-of-mouth or viral marketing. This may help influence generate new customers.
  
  
• Conversions and increased sales –If a business has a new promotion, people can click on the email links and follow the call-to-action immediately. Email marketing is damn effective at every stage of the buying process. For example, one can easily influence someone to choose their product, nurture the customer relationship post-transaction and also encourage future purchases.

 

• Cost- effective – The cost of email marketing is much lesser than many other forms of marketing. It’s easy, effective, and inexpensive. Email marketing helps business owners to reach a large number of consumers at a rate of nearly nothing per message. There is an extra fee for advertising fees, printing or media space costs. Hence it is an ideal means of marketing.

 

• Environmentally-friendly - Email marketing is better for the environment than direct marketing by postal mail because nothing is printed on paper and nothing is going on waste.

 

• Time-saving - Through automation one can trigger emails to be sent to customers based on an action they have performed on the website – For Eg One can send a welcome email when a user signs up on a particular website, or issue an email offering a discount incentive if the user abandons an online shopping cart. Once the business developers a template one can easily reuse for numerous email campaigns.   

 

• Real-time marketing – Through email marketing one can connect with their customers in real-time. Through automated triggers, such as website activity, recent purchase or shopping cart abandonment, one can reach easily the right audience, at the right time, in the right place and with the right offer.

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Benefit of email marketing over other methods of marketing

94% of Internet users use email. Therefore, marketing through email allows one to reach a lot of customers even if they are not in social media. A survey found that an astounding 75% of adult online users say that email marketing is actually the best marketing method

If one is not taking advantage of email marketing, it is definitely something one should consider in order to reach a wider audience and will strengthen brand’s relationship with current customers.
 Everything is traceable with the use of email marketing the software so one can easily determine who is opening the emails,  who is clicking onto the site through emails, and more.

Plus, the ROI is usually very high because one doesn’t have to put ad money behind emails to get them to the targeted audience like one does in other forms of advertising. They are already targeted towards the ideal consumer because the company itself is sending emails to people who have granted permission by providing with their personal email address. This makes email marketing one of the cheapest possible marketing tactics around the globe. Also, one can use different database of companies that are available on internet to make email marketing strategy more effective.

While email marketing is used simultaneously with other forms of marketing like social media advertising and even TV and radio ads, it has its own unique set of advantages.

Another big reason for choosing Email marketing over other forms of marketing is that people actually want to see one’s email promotions! If a consumer directly provides their personal email address, it all because they specifically want to opt in to the email marketing of the particular company. The audience may have been tempted with a coupon or some other promotion, but it is still a much more consent-based marketing strategy. These are the reason that makes email marketing so unique and so successful!