Connecting with people through emails allowed businesses to offer customized marketing messages to specific segments of the customer base all around the world. It is likely that much of the mail one receives contains some kind of marketing message. Catalogs, brochures, coupons and political appeals all stream through the postal service on a daily basis.
Concept of Email MarketinG
Email marketing has become a crucial tool for business ever since the introduction of the Internet to the world.
Email marketing is a form of direct marketing using electronic mail as a means of communicating commercial or personalized messages to targeted customers. It is used to develop relationships with potential customers, keep current customers informed and updated about one’s brand, offer coupons to encourage customer loyalty, and more! Email marketing can also improve response rates of direct marketing campaigns.
According to reports:
Advantages of Email Marketing to Busines
Benefit of email marketing over other methods of marketing
94% of Internet users use email. Therefore, marketing through email allows one to reach a lot of customers even if they are not in social media. A survey found that an astounding 75% of adult online users say that email marketing is actually the best marketing method
If one is not taking advantage of email marketing, it is definitely something one should consider in order to reach a wider audience and will strengthen brand’s relationship with current customers.
Everything is traceable with the use of email marketing the software so one can easily determine who is opening the emails, who is clicking onto the site through emails, and more.
Plus, the ROI is usually very high because one doesn’t have to put ad money behind emails to get them to the targeted audience like one does in other forms of advertising. They are already targeted towards the ideal consumer because the company itself is sending emails to people who have granted permission by providing with their personal email address. This makes email marketing one of the cheapest possible marketing tactics around the globe. Also, one can use different database of companies that are available on internet to make email marketing strategy more effective.
While email marketing is used simultaneously with other forms of marketing like social media advertising and even TV and radio ads, it has its own unique set of advantages.
Another big reason for choosing Email marketing over other forms of marketing is that people actually want to see one’s email promotions! If a consumer directly provides their personal email address, it all because they specifically want to opt in to the email marketing of the particular company. The audience may have been tempted with a coupon or some other promotion, but it is still a much more consent-based marketing strategy. These are the reason that makes email marketing so unique and so successful!