Some ten or twenty years ago, generating business leads was very much different than today. In the past, you needed to send promotional mails, give away flyers or call people on the phone.
Things are much different today, as the number of internet users has grown rapidly in the last decade. Right now, there are over 3.2 billion people who have access to the internet, making the World Wide Web your best source for generating business leads. Here are 5 best methods for doing it!
Below are some of the best provden ways for generating b2b leads to benefit your business.
Since Facebook launched in 2004, it has become an integral part of our lives. The same goes for Twitter, a social media website that’s even better for business users than Facebook. In fact, Twitter is your ally when it comes to reaching potential customers. The trick is to make the influencers from your niche, learn about your company. Once they start Tweeting about it, a huge number of those interested in what you got to offer, will come to you.
Entrepreneurs who are looking to use internet to spread the word about their business usually forget how amazing YouTube is. This service can help you promote your company to millions of people. In fact, ranking your video on Google is far easier than ranking your website, because the competition is not as fierce.
Probably the least time-consuming method of leads generation is email marketing. You can send promotional emails to a huge number of people and get a wonderful response in return. However, this is only possible if you have a list of companies to send those emails to. The good news is that you can get one such list at a reasonable price at uscompanieslist.com. If you decide to get this database, you will have a chance to promote your business to over 19 million companies in the United States. Still, it seems better to target your email campaign to only those companies who will probably be interested in doing business with you. You can do that by narrowing the US business database according to the area code, industry, etc.
Start Your Business Blog
If the business niche you’re in is not too broad, you can attract potential customers by writing blog. The key here is writing a blog that really matters. Instead of making it promotional, fill the articles with useful info. Also, don’t forget to use the keywords, that is, the words and phrases related to your business niche that users are likely to type in the search engine.
Similar to blog writing, eBooks should also be useful to users, not plainly promotional. You can use eBooks to build a reputation as one of companies with a lot of knowledge about their niche industry. In fact, eBooks are all about that – showcasing your knowledge. This tactic is great for generating business leads, especially if you are looking to make some b2b deals. You can use eBook to promote your company in many ways. For example, you can share it on social media, send it to people’s emails, or even have it printed and distributed to companies’ mailboxes.