How Email Marketing Works?
As email marketing is the most cost-effective way of marketing, you need to take advantage of it. The good news is that in order to run a successful email campaign you don’t need to many things. In fact, all that should be on your checklist are these three items: email marketing software, a list of company emails, and a bit of creativity.
Finding a good email software should not be a problem as there are lots of them to be found for free online, including MailChimp which is one of the most popular. The second thing is the email database. If you’re looking to make b2b deals with truckers, a great source of emails is the directory found in many online directories. Finally, you need to be creative in order to think of a message that will make your company attractive to potential business partners. But, in order to get to that stage, you will need to pass the obstacle called spam filter!
- This isn’t a scam
- Free $
- Fast cash
- Million dollars
- Cash bonus
- You’re a Winner!
- Earn extra cash
- Luxury car
These are just some of the common examples, but you get the picture. Furthermore, it is important to stay away from using too many exclamation marks. The same goes for using the dollar sign, or in fact, any other currency. Also, you should refrain from writing IN ALL CAPS, as it can also trigger the spam filter.
Spam-Triggering Words Related to the Trucking Industry
Still, there are some words that you shouldn’t use too often. Although they probably won’t get you banned, it’s still better to be safe than sorry. The words “quote” and “income” are commonly used when presenting the offer to potential clients, but depending on the context, spam filters may find them too promotional.
Our advice is to keep it professional – do not write about the money, but about what your company can offer to the clients. You can leave the money talk for later, when the potential customers respond to your email.
Also Read: Making a Brand Out of Your Trucking Company by Using Email Database