Email marketing is the prospecting of customers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a lot of different ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing. You can also use a good email database to run your marketing campaigns.
Since email marketing is one of the most cost-effective marketing tools out there, having successful email marketing campaigns is very crucial, especially to a small-sized business. It is surprisingly easy to manage and it allows you to create a deep and direct connection with your clients. It is also very important to choose the best email marketing service provider which is suited to your needs. If you aren’t very careful in your selection, you would likely end up losing money by paying more while enjoying fewer features. Make sure you already have a list of company contacts to start with.
Now, let’s take a look at some of the best email marketing services providers and how they compare against each other.
On top of that, Constant Contact offers a 60-day free trial. After the free trial period, price starts at $20 per month.
What sets Drip apart from the other email marketing service providers is their smart marketing automation tools, email segmenting, list groups, and lots of cool features that allows you to reach specific audiences in your contacts list. They also offer a variety of support options including live chat supports and Webinars, among other things.
Drip offers a free trial account for up to 100 subscribers. After the free trial period, price starts at $41 per month.
ConvertKit allows you to easily offer content upgrades with email sign-up forms. You can also categorize contacts into prospects and clients. It is great for marketing automation and extremely user-friendly.
ConvertKit also offers email-based support and they have an extensive knowledge base.
Price for ConvertKit plans starts at $29 per month with a 30-day refund policy.
All of the above three email marketing services are a solid bet and they even give you small trial runs for free. Constant contact remains my favorite as they have been around for a long time. The need for these Email Marketing providers is crucial because if youre emails end up in the spam folder too many times your entire site can be blacklisted from Google. Being blacklisted by Google means that your website will not show up in Google search results and any emails that your website sends out, no matter how legit they are, will end up in spam folders. Thus, when it comes to Email Marketing, always leave it to the pros!
Also Read: What I learned from my 3 Email Marketing mistakes